Choosing a good Domain Name: 5 expert tips

This encourages web visitors to view your website.
Also, you are easier to find on the internet.

The opposite is also true: with an inappropriate domain, you discourage web visitors from viewing your website and you will be less visible online.

To choose a good domain name:

1. Keep it Short

The shorter the domain name, the better

• Choose one keyword (up to 10 characters.) = e.g., Website.co.uk
• or a short phrase (max. 2-3 words) = e.g., MakeAWebsite.co.uk

BECAUSE:

• it is easy to remember
• it is easy to pronounce
• it looks more professional

2. Choose Simplicity

Make the subject immediately clear

• Choose a simple domain name

WITH

• Uppercase = e.g., WebsiteRebeccaRabbit.co.uk.
• TIP: Make sure that this cannot be misunderstood.
• in Singular = e.g., website.co.uk.

WITHOUT:

• Hyphens (-). = e.g., make-a-website.co.uk.
• Abbreviations. = e.g., wpweb.co.uk
• The figure "0". This is often confused with the letter "O".
• Figures instead of letters = e.g., website4you.co.uk
• Popular misspellings.
• Accents.
• Double characters.

BECAUSE:

• It avoids confusion for visitors.
• It improves readability.
• You will keep your visitors.
• Less chance of spelling and typos by visitors.
• Visitors will know exactly what your website or online store is about.

3. Make it unique

The more unique, the more easily remembered

Come up with an original domain name.

WITH

• Synonyms.
• Language versions. e.g., UK, FR, ES word domain name.
• TIP: Beware of strange meanings.
• Metaphors, puns or word combinations.
• Unique domain name variants via Wordoid.
• Specific jargon. So your specific audience understands you right away.
• TIP: Consider Google search results for your phrase.

WITHOUT

• Registered trademarks.
• Check the International trademark protection.
• Check dubious meanings and name variations.

BECAUSE:

• You build an online brand name.
• You make potential visitors curious.
• The domain name has brand value and contains one keyword.
• The domain name is not associated with the competition.
• You protect your domain name as a legal brand.
• It increases the credibility of your website.

4. Search Engine Friendly (SEO)

Consider keywords

Use the main search term in your domain name.

• It gives potential visitors an advance impression of your website.
• It helps search engines understand your website, blog or online store.

BECAUSE:

 It refers to the activities on your website.
It is related to your field.
You score high on the link and browse pages.
BUT:

    Link Pages are becoming less important.
    The popularity of the brand is becoming increasingly important.
    Google recognizes what a website is about without keywords in the URL.

5. Be Specific
Brand oriented, descriptive or a combination?

Domain names are divided into two main groups:

    Descriptive domain: specific keyword (product/service in the URL).
    Brand-oriented domain: company name or surname.
    Combination: both descriptive and brand-oriented.

These questions help in choosing a good domain name:

    What is my business about?
    What product do I sell? What services do I deliver?
    Who is my target audience?
    Do I focus on a local (neighbourhood, city, country) or an international market?
    Do I focus on an existing trademark for my product/service or use my family name instead?

1. Choose a descriptive domain name

E.g., undergroundLondon.uk
BECAUSE:

•     specific niche.
•     visitors remember your website better.
•     faster at the top of the search results.
•     inspires confidence: you are the expert.
•     & leads to higher conversions.

BUT:

•     Competitors also advertise on the same terms.
•     You must own all domain extensions. This is often forgotten.
•     Search engines consider the number of searches for your brand name (returning satisfied visitors).
•     Search engines consider page visit length relative to direct competitors.
•     Name recognition is difficult to measure.

2. Choose a brand-oriented domain name

E.g., Davis.co.uk
BECAUSE:

•     You are guaranteed a unique name.
•     Your brand, family or business name is your domain name.
•     Choose an invented word. Greater chance of availability.
•     You can easily build an online brand.
•     A brand ranks better.
•     A strong brand also helps with positive reviews on the web.
•     It is suitable for the long-term strategy. You can use the same domain name for years.

BUT:

•     Upgrade pages with high bounce rate and short duration visit.
•     Make sure there's no other company with the same name in UK, Benelux and Europe.

2. Choose a Combination

E.g., DaviesundergroundLondon.uk
BECAUSE:

•     The best domain name is a combination of both:
•     A unique word (or brand name) PLUS a descriptive word..
•     Your brand name PLUS your product or service is a good alternative.

Domain Suggestion Tool

Looking for a suitable domain name for your website?

1.     Use our domain name generator.
2.     Type in search terms about yourself, your company, website, blog or online store.
3.     Choose Generate.
4.     You instantly see which search term variations are available as a domain.

Is the domain name available?
TIP: The sooner you register your domain name, the better.
This prevents someone else from running off with your domain name.